Translation News Archives

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New York State is responding to the need to communicate in the native language of their target audiences.

Gov. Cuomo orders state agencies to provide aid in 6 foreign languages to help non-English speakers

By Kenneth Lovett
DAILY NEWS ALBANY BUREAU CHIEF
Friday, October 7th 2011, 4:00 AM

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Another major marketer is using Spanish-language media to reach the growing Hispanic market. Not only are they using the language of the target market, but culturally relevant vehicles like soccer and novellas.

Hispanic TV Summit: State Farm Is There For Hispanics

Insurance Company Allocates 20% Of Its
Advertising Budget Toward Latinos
Mike Reynolds — Multichannel News, 9/20/2011 1:03:03 PM

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Here is an article on the extra steps being taken by one marketer to reach a new audience via foreign language television.

Diageo’s New Hispanic Strategy Includes Big Buy on Univision

Spirits Maker Looks to Woo Growing Demo Away From Beer
By:  E.J. Schultz
Published:  Ad Age, July 25, 2011