Translation News Archives

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Here is an example of how Turkish PM Erdogan’s use of a word in Turkish carried a negative nuance into Arabic, upsetting his Arab hosts during a recent visit to Egypt.

Opinion

The Empires Strike Back
from The New York Times

Published: January 14, 2012

“In September, when Mr. Erdogan landed at Cairo’s new airport terminal (built by Turkish companies), he was warmly met by joyous millions, mobilized by the Muslim Brotherhood. However, he soon upset his pious hosts by preaching about the importance of a secular government that provides freedom of religion, using the Turkish word “laiklik” — derived from the French word for secularism. In Arabic, this term loosely translates as “irreligious.” Mr. Erdogan’s message may have been partly lost in translation, yet the incident illustrates the limits of Turkey’s influence in countries that are far more socially conservative than it is.”

For the whole article,
please click this link: http://www.nytimes.com/2012/01/15/opinion/sunday/the-empires-strike-back.html?pagewanted=2&_r=1&sq=erdogan&st=nyt&scp=11

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New York State is responding to the need to communicate in the native language of their target audiences.

Gov. Cuomo orders state agencies to provide aid in 6 foreign languages to help non-English speakers

By Kenneth Lovett
DAILY NEWS ALBANY BUREAU CHIEF
Friday, October 7th 2011, 4:00 AM

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Another major marketer is using Spanish-language media to reach the growing Hispanic market. Not only are they using the language of the target market, but culturally relevant vehicles like soccer and novellas.

Hispanic TV Summit: State Farm Is There For Hispanics

Insurance Company Allocates 20% Of Its
Advertising Budget Toward Latinos
Mike Reynolds — Multichannel News, 9/20/2011 1:03:03 PM

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Here is an article on the extra steps being taken by one marketer to reach a new audience via foreign language television.

Diageo’s New Hispanic Strategy Includes Big Buy on Univision

Spirits Maker Looks to Woo Growing Demo Away From Beer
By:  E.J. Schultz
Published:  Ad Age, July 25, 2011